PZ - Letter of Explanation - Brand Requirements on signage Charlene Way
From: Sonya Allen
Sent: Wednesday, February 05, 2020 10:04 AM
To: Adrienne Weatherly; Charlene Way; Chris Johnson
Subject: Meridian Quality Inn &Suites - Applicant Response to Staff Report
From: General Manager ID039<gm.ID039@choicehotels.com>
Sent: Wednesday, February 5, 2020 9:21 AM
To:Terry Brown <Terry@lytlesigns.com>
Cc: boisegroup@gmail.com
Subject: Fwd: ID039 Meridian Quality Inn &Suites
[EXTERNAL: This email originated outside of Lytle Signs Inc. THINK BEFORE YOU CLICK]
Good Morning Terry,
Can you please add this letter from Choice Hotels International which explains the brand requirements regarding our
exterior signage.
Thanks,
Thomas
--------Original Message--------
From: Rachel Wehrle<Rachel.Wehrle@choicehotels.com>
Date: Feb 5, 2020 6:50:26 AM
Subject: ID039 Meridian Quality Inn &Suites
To: "gm.id039@choicehotels.com" <gm.ID039@choicehotels.com>
Cc: Lisa Cupples<Lisa.Cupples@choicehotels.com>,Joe Herlihy<ioe.herlihy@choicehotels.com>
Good morning,Tom:
Our brands are Choice Hotels International's most important asset.We strive to maintain the integrity of each brand
while helping you get the highest quality signs at competitive prices.
With that in mind, Choice has carefully reviewed and selected national sign companies to be part of the Qualified
Vendor Exterior Sign Program in order to ensure the brand specifications are carefully followed.
The goals of the Quality exterior signage program are to:
• Create a clear, unified signage system to increase global awareness of the Quality brand.
• Optimize visibility to assist wayfinding.
• Protect the integrity and identify of the brand and logo.
All exterior signs must comply with the approved brand mark and signage designs, including faces, returns, bases, cases
(cabinets), poles, lighting/illumination, size proportionality, height, colors,fonts, and spacing.
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With that being said, Choice Hotels requests that the Planning and Zoning Commission of Meridian, Idaho allow this
property to proceed with the brand approved exterior signage specifications proposed.
Please do not hesitate to reach out if you have additional questions.
Thank you,
Rachel Wehrle
Account Manager, Partner Services
Direct: 301.628.5841
Thomas Mitchell, CHIA
General Manager
Quality Inn &Suites Meridian
208.887.2062 Office
208.629.1572 Fax
208.546.9673 Cell
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