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SocialMediaSocial Media 102 Luke Cavener Parks & Rec Commission 12.14.11 1 101 Refresh-Why do it? Social Media lets you... Connect with your community Tell you story Promote Educate Inform 2 The Players: 3 google + 28 million users launched June 2011 71% male user-base dominate age 25-34 4 google + the good uses “circles” for friends, coworkers, family, etc user controls who sees what info +1 integration with websites google, YouTube most widely used search engine great mobile integration 5 google+ the bad little presence for businesses and organizations small pool of people that almost all use other social media tools few users choose Google + as main social network huge drop off 6 twitter Founded in 2006 Over 200 million users, 100 million use monthly Use 140 characters or less to “tweet” user skews slightly female attracts users who never use social media 7 twitter...learn the lingo tweet- a message consisting of 140 characters or less follower- someone who subscribes to your tweets rt- re-tweet, sending out another twitter users message to your followers dm- direct message, a private message between two twitter users #- hashtag a tool to link twitter messages i.e. #meridianrocks FF#- Follow Friday a trend of recommending other twitter users on Friday 8 twitter- the good location based- learn what your community is talking about (community water cooler) direct link to engage (@MeridianIdaho) easy to drive traffic to the locations that matter most on your website huge user base tons of tools and apps to connect to those who matter most 9 twitter- the bad lack of web presence (your message gets lost) limited photo integration, no permanent place for video buggy “fail whale” no chance to take the message back (Anthony Weiner) privacy/ security concerns 10 facebook founded 2004 over 750 million active users 50% login in every day 70 translations including pirate over 50% of users are between 26-44 fastest growing user base is 55-64 11 facebook- the good everyone you know is on it easy to use incorporates video, photos, polls easy way to disseminate information most visited website great tool for feedback 12 facebook- the bad amount of users creates a lot of noise games like Farmville deter conversations facebook “time suck” poor mobile intergration privacy.....privacy....privacy ownership Scams constantly changing 13 Facebook “like” best place to start for your organization “like” allows people to subscribe to information from entities, organizations, products, bands, etc facebook includes a variety of tools to track your growth, users, posts etc great tool to communicate to people who “like” you 14 Social Media: tools tweetdeck- social network management tool bit.ly- shortens .url links to reduce character count for twitter tweet caster- mobile tool for social networks iPad- not required but is a great tool to engage 15 social media: now what identify organizations goals, voice, lead determine how many posts a day/ week add photos, video, links spotlight programs, activities, events that matter to community educate community on areas of concern 16 social media: what not to do create an account without a plan target only one social network use copywriter material ignore users cease posting spam ban users who criticize organization make the same mistake over and over again 17 other social media programs Linkedin- great for executives and department directors flickr- photo sharing website youtube- video exposureroom- video site not typically blocked blogs- wordpress, blogger etc 18 Questions? Luke Cavener 208.695.4536 twitter: @lcavener facebook: lcavener google + lcavener 19