SocialMediaSocial Media 102
Luke Cavener
Parks & Rec Commission
12.14.11
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101 Refresh-Why do it?Social Media lets you...
Connect with your community
Tell you story
Promote
Educate
Inform
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The Players:
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google +
28 million users
launched June 2011
71% male user-base
dominate age 25-34
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google + the good
uses “circles” for friends, coworkers, family, etc
user controls who sees what info
+1 integration with websites
google, YouTube most widely used search engine
great mobile integration
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google+ the bad
little presence for businesses and organizations
small pool of people that almost all use other social media tools
few users choose Google + as main social network
huge drop off
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twitter
Founded in 2006
Over 200 million users, 100 million use monthly
Use 140 characters or less to “tweet”
user skews slightly female
attracts users who never use social media
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twitter...learn the lingo
tweet- a message consisting of 140 characters or less
follower- someone who subscribes to your tweets
rt- re-tweet, sending out another twitter users message to your followers
dm- direct
message, a private message between two twitter users
#- hashtag a tool to link twitter messages i.e. #meridianrocks
FF#- Follow Friday a trend of recommending other twitter users on
Friday
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twitter- the good
location based- learn what your community is talking about (community water cooler)
direct link to engage (@MeridianIdaho)
easy to drive traffic to the locations that matter most on
your website
huge user base
tons of tools and apps to connect to those who matter most
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twitter- the bad
lack of web presence (your message gets lost)
limited photo integration, no permanent place for video
buggy “fail whale”
no chance to take the message back (Anthony Weiner)
privacy/
security concerns
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facebook
founded 2004
over 750 million active users
50% login in every day
70 translations including pirate
over 50% of users are between 26-44
fastest growing user base is 55-64
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facebook- the good
everyone you know is on it
easy to use
incorporates video, photos, polls
easy way to disseminate information
most visited website
great tool for feedback
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facebook- the bad
amount of users creates a lot of noise
games like Farmville deter conversations
facebook “time suck”
poor mobile intergration
privacy.....privacy....privacy
ownership
Scams
constantly
changing
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Facebook “like”best place to start for your organization
“like” allows people to subscribe to information from entities, organizations, products, bands, etc
facebook includes a variety of tools to track your growth, users, posts etc
great
tool to communicate to people who “like” you
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Social Media: tools
tweetdeck- social network management tool
bit.ly- shortens .url links to reduce character count for twitter
tweet caster- mobile tool for social networks
iPad- not required but is a
great tool to engage
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social media: now what
identify organizations goals, voice, lead
determine how many posts a day/ week
add photos, video, links
spotlight programs, activities, events that matter to community
educate community
on areas of concern
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social media: what not to do
create an account without a plan
target only one social network
use copywriter material
ignore users
cease posting
spam
ban users who criticize organization
make the same mistake over
and over again
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other social media programs
Linkedin- great for executives and department directors
flickr- photo sharing website
youtube- video
exposureroom- video site not typically blocked
blogs- wordpress, blogger etc
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Questions?
Luke Cavener208.695.4536twitter: @lcavenerfacebook: lcavenergoogle + lcavener
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